MAILMAPPredictive edge
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Pricing

Pricing built around prediction, not volume.

Mailmap pays for itself when you stop sending underperforming emails. Start free, then upgrade when you want predictable results — before you press send.

All plans include the Golden Rule Engine, predictions, heatmaps and playbooks. You pay based on how much you want to predict.

Free

Try it

Validating Mailmap on real campaigns.

$0
one-time trial
3 analyses total
  • Golden Rule score
  • Predicted open & click rate
  • Spam & inbox risk overview
  • Basic heatmap
Start free

Standard

Entry

Small teams testing key sends.

$49.90
per month
20 analyses / month
  • Everything in Free
  • Full heatmaps by block
  • Spam & promotions diagnostics
  • 1 included playbook (more as upsells)
Choose Standard
MOST POPULAR

Pro

Most popular

Teams who rely on email revenue.

$99.90
per month
50 analyses / month
  • Everything in Standard
  • 5 included playbooks (copy, layout, offers)
  • Priority analysis queue
  • Deeper benchmarks & baselines
  • Best ROI for brands & agencies
Start Pro

Premium

Maximum control

High-volume programs & agencies.

$199.90
per month
100 analyses / month
  • Everything in Pro
  • 10 included playbooks
  • Faster processing priority
  • Designed for scale & multiple brands
Start Premium

Included in every plan

Golden Rule Engine

Predictive score combining structure, copy, risk and historical performance.

Heatmaps & diagnostics

Visual breakdown of attention, CTA placement and distraction.

Playbooks

Concrete recommendations to increase open and click rate.

FAQ

Do I need to change my ESP?

No. Mailmap works on top of your existing ESP. You keep sending exactly as you do today.

Is Pro really the best plan?

For most revenue-driven teams, yes. Pro unlocks the full predictive and optimization engine.

What happens if I hit my limit?

New analyses pause until the next cycle or you upgrade. All past insights remain accessible.

Is my data safe?

Yes. Data is encrypted, isolated per workspace and ESP access is read-only.

What about playbooks?

Each plan includes a fixed number of playbooks per month (1 on Standard, 5 on Pro, 10 on Premium). Additional playbooks are available as one-off unlocks.

Predict before you send.

Start free. Upgrade when you want consistency instead of guesses.